Towel trends for summer 2023

gym towel

What materials beach towels would be the hottest ones in the summer of 2023?

  • 100%Cotton
  • Microfiber suede
  • Microfiber waffle
  • Microfiber polyester
  • Bamboo(70%bamboo +30%cotton)

Above these 4 different materials would be the most mainstream in the market. Now let’s start unlocking the characteristics of these four different materials!

1. 100%Cotton

This material is the best and most popular one in the market, it’s comfortable, highly absorbent, and luxury good quality. generally, if you are a company that sells these towels, cotton is the best choice. cotton towels can be printed with your own design or logo, the printing side is silk feeling velour finished, and the back side is white terry, skin-friendly, and super absorption.

custom printed towels
100%cotton custom velour printed beach towel, 70x140cm, 300gsm, reactive printing in the front, white terry on the back side.

If you don’t like the printed way, cotton material towels also can be made in jacquard woven style, the double sides are the same design or logo and just the color opposite.

100%cotton custom logo jacquard double-sided woven beach towel, 80x160cm, 400gsm, dyed yarn weaved, the logo is the same, but the color is opposite on both sides.

2. Microfiber suede

It is a new material in recent years since 2014, very hot in the market, it’s a kind of super microfiber fabric, just like plain cloth, but they are very quick to dry, keep cool and sand free, it’s very convenient for people to use on the beach, they can be made with double side printing, it means the front side and back side both can be printed your own design or logo, it’s very suitable for brand advertisement if you are doing the towels business. when they are covered in the sand, it’s not easy to get a lot of sand stuck, and that’s the reason more and more young people like this kind of towel.

beach towel backpack
Microfiber suede double side printed beach towel, 76x152cm, 200gsm, digitally printed on each side.

3. Microfiber waffle

This material beach towel feels a little more heavy and thicker than suede, generally suede towel weight thickness is 150gsm or 200gsm, but waffle is 350gsm or 390gsm, this towel quick drying, double-sided printed, and sand free. it is also suitable to be used as a picnic mat. perfect for lounging around on the sand or picnicking in the park, with so many uses, this towel is versatile and convenient.

Microfiber waffle double-side printed beach towel, 76x152cm, 350gsm, digitally printed

4: Microfiber polyester

If your target is not a lot, you can choose this material beach towel, even though the hand feeling is not good as cotton, the absorbent is not bad, especially since the price is cheap, and there is not much limited when you want to do your own designs, or you just want to buy a cheap towel on the beach or poolside, this towel is the one, it’s lightweight, portable.

suede towel with mesh bag
Microfiber polyester custom printed beach towel, 80x160cm, 250gsm, digitally printed

5: Bamboo (70%bamboo +30%cotton)

For this material beach towel, we only can do a jacquard woven pattern, it’s not working to make the printing, no matter whether any towels, we need to handle the long loop to be short or plain before we want to do the printing on it, because of the bamboo fiber weak and too soft, it’s hard to do printing way, so we only can do jacquard, the same effect as the pure cotton, the same logo on both side, just the color is opposite.

Jacquard bath towel
Bamboo jacquard weaved logo beach bath towel, 80x160cm, 400gsm, double side logo weaved
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